Frequently Asked Questions
Why is there a charge to participate? Aren’t New Orleans Second Lines usually free?
With the exception of impromptu Jazz Funerals and Second Lines held following the death of an icon, there is a charge for Second Line parades—typically, the event charges are paid by the presenters. The same holds true for Mardi Gras and other seasonal parades—event costs are covered by the hundreds or thousands of krewe members who are participating in the parade. Their contributions, ranging from hundreds to thousands of dollars each, make it possible for the event to be presented free for spectators.
The same holds true the Black & Gold Second Line event—the public is welcome to come out and view the event at no charge. Those who wish to participate in the event as part of Guinness World Records official attempt are, in effect, serving as the “parade krewe,” with small contributions (in the form of a ticket fee) to help offset the expenses and make the event possible.
What does the ticket fee cover?
The majority of the ticket fees help cover the costs of all of the event components required by Guinness World Records. These costs include:
- Guinness World Records licensing fees
- Travel expenses for the Guinness World Records adjudicator to oversee the event
- Auditors to validate the participant count
- Individually numbered “racer bibs” for each participant
- Barricade rental costs for the entire route to ensure the integrity of the participant count
Additional event costs include:
- City Park rental fee
- Police/security detail
- Event liability insurance
- Musicians’ fees
- Portapotty rental
- Event cleanup
- Subcontractor labor
- Promotional expenses
- Poster/t-shirt artist fees
- Event signage
- Commemorative event hankie (for Early Bird ticket holders and Premium ticket holders)
How many participants are needed to set the record?
Provided all of the Guinness World Records requirements are followed, we will set the record with as few as 1,000 participants. Given the dedication of Saints fans, this means it’s almost certain that participants will arrive as fans and leave as part of the official record for largest ‘second line.’
Are ticket fees added at checkout?
No. The event ticketing fee is included in the ticket price rather than added on during checkout.
Is this event a non-profit fundraiser?
The majority of ticket fees will be used to cover the substantial costs of producing the event. As was the case with the Blackout & Gold Second Line parade, a portion of proceeds is dedicated to Team Gleason Foundation in honor of Steve Gleason, whose epic block in the first Saints home game following Katrina provided much needed hope in a city filled with post-K despair. Please note that this is not an official Team Gleason event; the organization is our choice of beneficiary.
Are vending opportunities available?
Due to the nature of this event, no vending opportunities are available at this time, other than the invitation we have extended to a local non-profit to sell beverages, with 100% of proceeds benefiting the organization and its services to children. You may also bring your own beverages and fare, but no ice chests will be permitted within the barricaded route. Please utilize the waste receptacles provided along the route to dispose of any trash.
Can our dance group or band participate?
Other than the adaptations we must make for Guinness World Records requirements, we are making every effort to remain as true as possible to the authenticity and tradition of New Orleans Second Lines. As such, we cannot accommodate dance troupes or marching bands, other than traditional second line brass bands and New Orleans’ Social and Pleasure Clubs invited to be part of this event.
Are vehicles allowed?
No unauthorized vehicles are permitted. This includes motorized vehicles, bicycles, skateboards, scooters or any other wheeled vehicles. The exceptions are baby strollers and wheeled accommodations for handicapped individuals.
Is there a special price for children?
Children three and under will be admitted free. Please note that children admitted without the purchase of a ticket will not be part of the official Guinness World Records count. Parents have the option of purchasing a ticket for those children if they wish the child(ren) to be part of the official record.
Are volunteers needed for the event?
Yes, please! We are required by Guinness World Records to station stewards all along the barricades to ensure that no one enters the route at any point but the designated entry point, and to ensure that if anyone leaves the route prior to crossing the end point, they are not permitted re-entry and their participant numbers are recorded and participants are disqualified from the record attempt.
We will post a volunteer sigh up form shortly, or you can email SecondLine@RightBrainDiaries.com to be added to the list.
How long is the Second Line route?
In order to meet Guinness World Records requirements, the minimum length of the route is one mile. The second line will take place in New Orleans City Park’s Roosevelt Mall.
Who is presenting this event?
The Black & Gold Second Line parade is brought to you by RightBrainDiaries.com/KB Productions, with support from Event Orchestrators and New Orleans Entertainment Coalition. Collectively, these organizations comprise a small team of Saints fans working together to bring a unique opportunity to the community. Presenters have a history of providing community service, disaster relief services and successful philanthropic efforts benefiting non-profits in the metropolitan New Orleans area. See additional information here: The Beatles Adventures, Hope for Habitat: Katrina X and The Train of Hope for Sandy Relief.
The grassroots effort has no official affiliation with the New Orleans Saints, the NFL or any organization other than the three listed above.
Are event sponsorship opportunities available?
Absolutely! Sponsorship opportunities start at $500, and include a special package of benefits, as well as ensuring that you and/or your business or organization carves its place in history by being part of this Guinness World Records official attempt for largest ‘second line.’ For sponsorship information, email SecondLine@RightBrainDiaries.com.
LOOKING FORWARD, MOVING AHEAD: As was the case with the Second Line we produced on February 3, we will celebrate the New Orleans Saints in a positive, upbeat event, honoring the team’s request that fans not look back, but focus on moving forward toward the championship game in February.
PARKING/LOGISTICS: Participants may opt to park within City Park in any of the parking lots that are accessible to the general public. Additionally, the park is easily accessible by RTA buses and street cars. The Black & Gold Second Line will take place in City Park’s Roosevelt Mall, with event check-in near Tad Gormley Stadium.
Roosevelt Mall will remain open to traffic prior to the procession; however please note that any vehicles that park within the route area will not be able to leave the area until such time as the procession has ended.
TICKET REDEMPTION: City Park New Orleans’ Green Event policy encourages park visitors to be good stewards of the environment. As such, we encourage electronic redemption of your ticket via the Eventbrite app; however, printed tickets may be redeemed if desired. All tickets will be processed via an electronic scanning system. As the ticket holder, it is your responsibility to ensure that your ticket is not shared or duplicated, as only the first redemption of each ticket will be honored.
EVENT CHECK-IN: You may check in as early as 10 am, at which time you will receive your participant wristband(s) plus any gifts that are part of your selected ticket package. Once checked in, you may leave the area if desired, but please return by 11:30 am to begin lining up for the Second Line. Your wristband will be required for entrance into the official, barricaded route. Upon route entry, you will receive your keepsake, numbered racer bib, which should be worn for the entire length of the Second Line.
SECOND LINE PROCESSION/OFFICIAL COUNT: In order to meet Guinness World Records’ requirements, the entire one-mile route will be barricaded. Participants may enter only at the designated entry point, which will be monitored by auditors. Event stewards will be posted all along the route, from start to finish, to ensure that participants complete the entire length of the race. No one will be permitted to enter the route at any point other than the designated entrance; additionally, participants who leave the procession, or who attempt to cross over mid-route, without proceeding the entire length of the route, will be disqualified from the total record count and removed from the procession. Individuals without the official racer bibs will not be permitted to participate in any part of the route.
BEING IN THAT NUMBER: Guinness World Records requires participation “in the spirit of a second line.” This includes spirited walking, second line dancing, waving hankies and/or twirling umbrellas. With the exception of the adjustments that must be made to ensure the integrity of the Guinness World Records final count, our objective is to retain the authenticity of the New Orleans Second Line tradition. As such, the event will not include choreographed dance ensembles or marching bands. Strollers and accommodations for the physically impaired are permitted, but bicycles, skateboards, vehicles and any other wheeled components will not be permitted within the official route. Additionally, no pets will be permitted within the route.
As you exit the route, you will submit the tab from your wristband to auditors, and tabs will be used to validate the official participant count. On the day of the event, a Guinness World Records official adjudicator will be on site to verify the record count, and if achieved, will pronounce successful achievement of the official record for the largest ‘second line.’ This record will be set with as few as 1,000 verified participants who complete the enclosed Second Line route. This means you will arrive a fan, and will, in all likelihood, leave as a Guinness World Records largest ‘second line’ champion!
EVENT UPDATES: For the most current updates, please visit the event Facebook page, .
Thank you again for being part of this event as we carve a place in Saints’ fan history!