There’s a change in the air, and it’s electrifying.
Today is International Women’s Day, and all month long we are celebrating Women’s Empowerment Month. It’s probably safe to predict that 2017 will be the Year of the Woman.
“What if we treated great female scientists like they were stars?”
What if, indeed.
The spot shares slices of life with little girls playing with their Millie dolls, young fans eagerly requesting selfies with the scientist, segments on talk shows and more. The spot ends with an impressive pledge.
“At GE, we’re not just imagining a world where brilliant women in science are treated like stars – we’re helping create it. We know that a company that works to change the world, should reflect the world. In that spirit, GE has set goals of having 20,000 women in STEM roles by 2020 and obtaining 50:50 representation for all our technical entry-level programs. That is how we will balance the equation.”
Sadly, Ms. Dresselhaus passed away on February 20, 2017, but her legacy will continue to be celebrated by GE and the many women who follow in her footsteps.
While it’s amazing to see strong, inspiring women celebrated, we still have a long way to go. We, as women, need to lift each other up. And we need to surround our daughters, our nieces and our granddaughters with empowering messages and encouragement to dream big.
And then to do big.
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